March Madness On Demand
Thursday, March 20th, 2008 I’m not much of a college basketball fan, so I never get swept up into the whole March Madness thing. But I do have to say that I’m very impressed with the way CBS Sports/Sportsline.com is streaming live games on the Internet — for free!
Normally, people would have to pay a premium price for live streaming sports (think of NFL GamePass, ESPN’s now-defunct college football GamePlan, MLB video, etc.), so I’m definitely surprised that Sportsline didn’t try to capitalize on that trend. I’m not sure why the videos are free; maybe a big corporate sponsor (Coke Zero seems to be all over the pages over there) paid or everything.
Also, I heard that the free streaming March Madness videos are available all over the world, with no blackouts whatsoever. This is another first, as usually only residents of the U.S. and Canada can enjoy these things.
Anyway, I headed over to Sportsline.com to check out a few of the NCAA tournament games and see how the whole thing worked.
First, there was something called a VIP Pass that viewers could have pre-registered for that allows them to start watching games without “waiting in line”. I didn’t have that, so I was part of the “General Admission” area, which said I was number 122 in line. But in 20 seconds that changed to 52, and then I immediately “got in” after that, so I’m not sure what that was all about.
After getting in, I had to sit through a short Coke Zero commercial, then the current scoreboard for the day’s NCAA March Madness games showed up. I was able to select any game I wanted, launch a video player, and check out the action.
I must say that everything worked very smoothly. The picture was crisp, there was no stuttering or lost action while waiting for the video stream to buffer, and the audio was clear.
All of this without so much as having to register with my name and email address. I just went there and started watching!
So to CBS Sports and Sportsline.com, I have to say kudos for a brilliant setup. If I were a college basketball fan, I would be in heaven!
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